CAROLYN CELIBERTI
310 canopy forest Drive, Saint Augustine, FL 32092
203.722.4073 carolynceliberti@gmail.com
Senior Copywriter – July 2023 to present
TONIC3: Assigned to Citi as part of their Skyline @Citi in-house creative team
o Attend client kickoffs and lead presentations alongside designers
o Create copy for digital pieces including emails, LinkedIn posts and CBOL/MBOL banners
o Work closely with designers to develop concepts for printed direct mail pieces
o Research and thoroughly understand Citi's variety of products and their associated audiences
o Uphold Citi's strict brand guidelines through approved wording and punctuation
o Remain creative despite restrictions, pre-set expectations and word counts
Senior Copywriter – Freelance, January 2023 to May 2023
CHRISTMAS TREE SHOPS: Remote
o Collaborated with Art Directors and senior creative managers to develop seasonal campaigns, including social media, signage, radio, and in-store events.
Senior Copywriter/Shopper Marketing, November 2021 to September 2022
INCONNECTED MARKETING SERVICES/AUC: Remote
o Wrote and managed copy for Reckitt, Edgewell, Mutti, Keurig-Dr. Pepper, and Sun-Maid brands
o Created imaginative, yet strategic, concepts for Ferraro and Ferrara brands
o Assisted with new pitches
o Member of Disabilities in Action sub-committee, and social media team
Senior Marketing Content Specialist – March 2020 to November 2021
ETHAN ALLEN GLOBAL, INC.: Danbury, CT
o Collaborated with web team to write emails and copy for website
o Worked with eCommerce team and merchants to create effective product description copy and SEO for website
o Created and oversaw copy for Instagram and Facebook
o Joined with Art Directors to write monthly printed and digital mailers, branded ads, and POS
o Turned monthly savings offers into compelling consumer-facing language
o Edited/wrote press releases for Chairman & CEO, Farooq Kathwari
o Edited/wrote designer bios
Senior Writer/Shopper Marketing – Freelance, 2018 to 2020
HMT: Remote
o Worked as integral part of Mondeléz and Kraft-Heinz teams
o Excited, delighted and connected with shoppers through strategic digital, social, POS, and experiential copy and concepts
Freelance Writer, 2005 to 2020
o Brainstormed, wrote, and collaborated with Art Directors to create insightful, strategic creative.
o Connected with account and strategy teams to ensure all creative briefs contained the necessary information to complete tasks
o Worked to timing and budgets always
Senior Copywriter/Promotions, 2003 to 2005
TRACYLOCKE: Wilton, CT
o Wrote copy and concepted for Frito-Lay and Lipton brands, including POS, FSIs, sales kits and videos
o Collaborated with Pepsi International creative team on new product line extensions and innovations
o Worked as part of the Aquafina creative team responsible for developing look and feel of brand’s new image, launch of Sparkling, and 2004 Aquatoberfest
Senior Copywriter/Direct Marketing, 1998 to 1999/2000 to 2003
BRANN: Wilton, CT
o Developed, wrote, and presented acquisition and retention packages for Fleet Bank retail and credit card, Lufthansa Cargo, and Canadian Tire Financial Services
o Created concepts and copy for welcome kits, web pages, letter packages, inserts, brochures, and account-specific POS materials
o Shared responsibility with Art Directors of taking client and account direction and feedback, overseeing studio revisions and proofreading comments
o Helped supervise Junior Writers by reviewing their work and guiding them through client/account direction
Advertising & Promotion Manager/Television, 1999 to 2000
MARTHA STEWART LIVING OMNIMEDIA: Westport, CT
o Created scripts for promotional television spots, and worked with voice talent and post-production editors to produce spots for air
o Wrote show segment descriptions for MSLO’s public relations firm, which used this copy to promote Martha Stewart Living across the country via distribution to affiliate stations, TV Guide, and guest talents
Education:
MANHATTANVILLE UNIVERSITY, Master of Arts in Writing, 2002
UNIVERSITY OF DELAWARE, Bachelor of Arts, 1994, Russian and Spanish Languages and Literatures