CAROLYN CELIBERTI
218 Silverleaf Village Drive, Saint Augustine, FL 32092
203.722.4073 carolynceliberti@gmail.com
Senior Copywriter – July 2023 to present
TONIC3: Assigned to Citi in Jacksonville as part of their Creative Center of Excellence
o Attend client kickoffs, refresh existing copy, and write new copy for emails, LinkedIn posts, and other digital elements
o Research and thoroughly understand Citi's client base, individual products, and tones of voices
o Uphold Citi's strict brand guidelines through approved wording and punctuation
o Remain creative despite restrictions and pre-set expectations
Senior Copywriter – Freelance, January 2023 to May 2023
CHRISTMAS TREE SHOPS: Remote
o Collaborate with Art Directors and senior creative managers to develop seasonal campaigns, including social media, signage, radio, and in-store events.
Senior Copywriter/Shopper Marketing – November 2021 to September 2022
IN CONNECTED MARKETING SERVICES/AUC: Remote
o Wrote and managed copy and concepts for Mutti, Sun-Maid, Keurig-Dr Pepper, Reckitt, and Edgewell brands
o Created imaginative and strategic concepts for Ferrera/Ferraro brands
o Helped to win Panera Bread new business pitch
o Member of DisAbilities in Action subcommittee
Senior Marketing Content Specialist – June 2020 to November 2021
ETHAN ALLEN GLOBAL, INC.: Danbury, CT
o Collaborated with Digital team to write emails and copy for website (ethanallen.com)
o Worked with eCommerce team and Merchants to create effective product description copy and SEO for website
o Created and oversee copy for Instagram & Facebook (@ethanallen)
o Joined with Art Directors to write monthly printed and digital mailers, branded ads, and POS
o Turned monthly savings offers into compelling consumer-facing language
o Edited/wrote press releases for Chairman & CEO, Farooq Kathwari
o Edited/wrote designer bios
Senior Writer/Shopper Marketing – Freelance, 2018 to 2020
HMT: Cleveland, OH
o Worked remotely as integral part of Mondeléz and Kraft-Heinz teams
o Excited, delighted and connected with shoppers through strategic digital, social, POS, and experiential copy and concepts
Freelance Writer, 2005 to 2020
o IN MARKETING SERVICES (provided concepts and copywriting for brands including Kibbles N’ Bits, Uncrustables, Meow Mix, Milo’s Kitchen, Dunkin’ Donuts, Folgers, Sahale, Strongbow, Heineken, Dos Equis)
o PLEXUS (wrote e-blasts and social posts for Ambassadors and their potentials)
o EDGE MARKETING (created concepts and copywriting for brands including CeraVe, Target, Time Inc., Walmart, Smithfield, Sargento)
Past experience:
Senior Copywriter/Promotions, 2003 to 2005
TRACYLOCKE: Wilton, CT
Clients: Frito-Lay retail, brand and customer marketing, Pepsi and Pepsi International, Lipton, Aquafina
o Wrote copy and concepted for Frito-Lay and Lipton brands, including POS, FSIs, sales kits and videos
o Collaborated with Pepsi International creative team on new product line extensions and innovations
o Worked as part of the Aquafina creative team responsible for developing look and feel of brand’s new image
Senior Copywriter/Direct Marketing, 1998 to 1999/2000 to 2003
BRANN: Wilton, CT
Clients: Fleet Bank retail and credit card, Lufthansa Cargo, Canadian Tire Financial Services, Guinness
o Developed, wrote and presented acquisition and retention packages, created concepts and copy for welcome kits, web pages, letter packages, inserts, brochures and account-specific POS materials
o Shared responsibility with Art Directors of taking client and account direction and feedback, overseeing studio revisions and proofreading comments
o Helped supervise Junior Writers by reviewing their work and guiding them through client/account direction
Advertising & Promotion Manager/Television, 1999 to 2000
MARTHA STEWART LIVING OMNIMEDIA: Westport, CT
o Created scripts for promotional television spots, and worked with voice talent and post-production editors to produce spots for air
o Wrote show segment descriptions for MSLO’s public relations firm, which used this copy to promote Martha Stewart Living across the country via distribution to affiliate stations, TV Guide, and guest talents
Education:
MANHATTANVILLE COLLEGE, Master of Arts in Writing, 2002
UNIVERSITY OF DELAWARE, Bachelor of Arts, 1994, Russian and Spanish Languages and Literatures